Clay is a modern GTM (go-to-market) data enrichment and outreach platform that combines 75+ data providers with an AI research agent called Claygent. It lets sales and growth teams build hyper-personalised outreach at scale by automatically enriching lead lists with company news, job changes, tech stack data, and LinkedIn activity - then using AI to write tailored messages for each prospect.
- Claygent AI research agent
- 75+ data enrichment sources
- AI-generated personalised outreach
- Waterfall enrichment logic
- CRM & sequencer integrations
Pros
- Unmatched data enrichment depth
- Automates hours of manual prospect research
- Flexible no-code table interface
Cons
- Steep learning curve for new users
- Credit-based pricing can add up quickly
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| Pricing | freemium |
| Views | 5 |
| Clicks | 2 |
| Added | Jun 02, 2026 |
| Source | Manual Entry |