Drift vs Pure Chat
Side-by-side comparison to help you choose the best tool.
Drift
paidDrift is a conversational marketing and sales platform that uses AI to engage website visitors the moment they land on your site. Its AI chatbots qualify leads, book meetings, and personalise conversations based on visitor intent and CRM data - helping B2B revenue teams convert pipeline faster without human intervention around the clock.
Pure Chat
freemiumPure Chat is simple live chat software with visitor tracking, SMS follow-up, and AI canned responses for small business customer support. It provides unlimited chats on all plans with real-time analytics showing visitor behaviour and chat performance metrics. Pure Chat's SMS follow-up feature allows agents to continue conversations and send reminders after a chat session ends.
| Feature | Drift | Pure Chat |
|---|---|---|
| Pricing | paid | freemium |
| Category | - | - |
| Rating | 4.3 | 4.0 |
| Best For | B2B sales and marketing teams wanting to convert website visitors into qualified pipeline with AI chat | Small businesses wanting affordable unlimited live chat with SMS follow-up |
| Views | 5 | 4 |
Pros
- Engages high-intent buyers instantly
- Deep Salesforce and HubSpot integration
- Reduces time-to-meeting for sales teams
Cons
- Premium pricing aimed at enterprise
- Setup and playbook creation takes time
Pros
- Unlimited chats even on entry-level plans
- SMS follow-up capability is unique for small business tools
- Clean, easy-to-use interface
Cons
- Limited chatbot automation compared to competitors
- Fewer integrations than leading alternatives
- AI-powered conversational chatbots
- Intent-based personalisation
- Automated meeting booking
- CRM & MAP integrations
- Account-based marketing (ABM) targeting
- Unlimited live chat on all plans
- Real-time visitor tracking and analytics
- SMS follow-up after chat sessions
- AI-powered canned response suggestions
- Mobile app for iOS and Android