Continue vs Braze

Side-by-side comparison to help you choose the best tool.

Continue

free

4.4 / 5.0

Continue is an open-source AI coding assistant that connects any LLM to VS Code and JetBrains, enabling developers to customise their AI coding experience with any model - local or cloud. It provides autocomplete, chat, and edit modes, and supports integration with local models via Ollama. Continue is popular with developers who want full control over their AI coding setup without vendor lock-in.

Best for: Developers wanting full control over their AI coding assistant — choosing any LLM, including local models, with zero vendor lock-in

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Braze

paid

4.6 / 5.0

Braze is the leading customer engagement platform for mobile-first consumer companies, providing AI cross-channel messaging, real-time personalisation, and customer journey orchestration. Its Sage AI features include intelligent timing optimisation, AI copywriting assistance, predictive churn, and personalised content recommendations. Used by HBO Max, Duolingo, and Grubhub for real-time personalised engagement.

Best for: Consumer mobile apps and media companies wanting real-time AI personalisation across email, push, in-app, and SMS at enterprise scale

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Feature Comparison

Feature	Continue	Braze
Pricing	free	paid
Category	-	-
Rating	★★★★☆ 4.4	★★★★½ 4.6
Best For	Developers wanting full control over their AI coding assistant — choosing any LLM, including local models, with zero vendor lock-in	Consumer mobile apps and media companies wanting real-time AI personalisation across email, push, in-app, and SMS at enterprise scale
Views	5	6

Pros & Cons — Continue

Pros

Completely free and open-source
Use any LLM including local models via Ollama
Full customisation and no vendor lock-in

Cons

More setup than Copilot or Codeium
Quality depends on LLM choice

Pros & Cons — Braze

Pros

Best real-time personalisation for mobile-first companies
Sage AI improves every aspect of messaging
Strong for consumer apps with complex journeys

Cons

Premium enterprise pricing
Overkill for simple email-only use cases

Key Features — Continue

Open-source AI coding assistant
Any LLM support (cloud & local)
Ollama local model integration
VS Code & JetBrains plugins
Customisable context & prompts

Key Features — Braze

Sage AI personalisation engine
Real-time cross-channel engagement
AI send-time optimisation
Predictive churn & conversion
In-app & push messaging

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